ABOUT THE BOOK This book is a compilation of case studies showcasing the tapestry of business at one place so that it can be referred to by the management teachers, students and practitioners in furtherance of their understanding of various managerial concepts. The various case studies in this book are intended for general discussion rather than effective handling of a business situation. ABOUT THE EDITORS Prof. Kunal Gaurav is an agriculture science graduate and holds MBA (Gold Medalist) with specialization in marketing management. He is an AIMA – Accredited Management Teacher and currently working as Director – Research & Publications and Associate Professor in the area of Marketing Management at Dhruva College of Management (DCM), Hyderabad, India. Prof. Apana Dantu has over a decade of experience in the area of industry, training & management teaching. She holds a post graduate diploma in management and is currently working at Dhruva College of Management, Hyderabad as Director – International Alliances. She has brilliant academic record and was actively involved in the Wharton’s GLOBE project researching on CEOs of top 50 companies in the state of Andhra Pradesh. Dr. S Pratap Reddy is the founder Chairman of Dhruva College of Management (DCM), Hyderabad. After a fruitful stint of 30 years at JNTU – Hyderabad, he took voluntary retirement only to promote Dhruva in 1995. He has guided BE, M Tech, MBA projects; consulted for various industries and has produced PhDs. He is on the boards of several universities and institutions. ISBN 978-81-920730-0-2