ABOUT THE BOOK
Today’s business has become more complex and challenging than ever before; teaching pedagogy at business schools has been metamorphosed from teaching centric to learning centric. Management graduates need knowledge, skills and right attitude in a balanced proportion to meet professional challenges of present and future. And this doesn’t depend only on the student’s ability to learn and understand business concepts, but also, to a great extent, on the learning resources and teaching pedagogy they are exposed to. At this backdrop, the case method of teaching has emerged as one of the most effective way of teaching at business schools across the globe. The use of case studies holds great promise as a pedagogical technique for teaching management at both undergraduate and post graduate level as it humanizes management and well illustrates scientific methodology and values. Unlike traditional lecture-based teaching where student participation in the classroom is minimal, the case method is an active learning method, which requires active participation and involvement from the student in the classroom.
This book presents the most comprehensive collection of management case studies of the present time. Featuring 38 case studies, this book is a collection of case studies showcasing the embroidery of business ranging from marketing management to human resource management to strategic management to financial management at one place, so that it can be referred to by management teachers, students and practitioners in furtherance of their understanding of various managerial concepts.
ABOUT THE AUTHOR
Prof Kunal Gaurav is an agriculture science graduate and holds MBA (Gold Medalist) with specialization in marketing management. He is an AIMA – Accredited Management Teacher and currently working as Director – Research & Publications and Associate Professor in the area of Marketing at Dhruva College of Management, Hyderabad, India. He has published a number of books in the area of General Management, Brand Management and Social Entrepreneurship. Apart from research articles in various refereed journals, he has presented several papers at national and international conferences. He is the Editor of ‘Vidwat: The Indian Journal of Management’, a bi-annual, refereed management journal of international repute, licensed to EBSCO and ProQuest. He also holds the position of the Senior Vice President of Operations – Internationally Accepted Marketing Standards Board (IAMSBTM) at International Institute of Marketing Professionals (IIMPTM), Canada and Member of Academic Council at Dhruva College of Management, Hyderabad, India. His major areas of interest include Relationship Marketing, Brand Management, Advertising & Sales Promotion, and Social Entrepreneurship.
Dr S Pratap Reddy is the Founder Chairman of Dhruva College of Management, Hyderabad, India. Dr Reddy’s four decades of experience as a management teacher includes his stint as Chairman – Board of Management Studies at Jawaharlal Nehru Technological University (JNTU), Hyderabad, India. He has guided BE, M Tech, MBA projects; consulted for various industries and has produced PhDs. Dr Reddy has authored innumerable research articles, organized / chaired several national as well as international conferences. He is on the boards of several universities and institutions. He has visited the UK as British Council visiting professor and the USA at the invitation of Harvard Business School, University of Miami, ATA and ASME. He is a life member of Association of British Scholars, AMDISA, HMA, AIMA, AIMS, and NIESbUD. He is a trustee of SAFE and Manu Foundation, both NGOs. He is the recipient of several awards including ‘Lions Club Best Teacher’, ‘Asia’s Best B-School Award 2010’ for outstanding contribution to education and ‘Visionary in Management Education 2011’ by MTC Global.
First Edition: 2012